Loading…
Use Case
We build AI qualification agents that score every inbound lead against your ICP criteria and route each one to the right next step, before a human touches it. Qualified leads get a booking link or an SDR alert within minutes. Unqualified leads get a response that doesn’t burn the relationship.
Your SDRs spend their time on conversations that can close, not on discovering that a lead has a $500 budget when your minimum is ten times that.
Tell us about your lead qualification problem.
Six components that together handle the full qualification and routing workflow, from first contact to booked call or nurture sequence.
Captures leads via your existing web form or a conversational chatbot widget. The intake asks enough qualifying questions to score the lead without feeling like an interrogation.
Scores each lead against your ICP criteria: budget range, company size, authority level, stated need, and timeline. The scoring weights are yours to define and adjust.
High-scoring leads route to your SDR queue or trigger an immediate calendar booking link. Low-scoring leads enter a nurture sequence. Out-of-scope inquiries receive a polite rejection email automatically.
Every lead lands in your CRM (HubSpot, Salesforce, or Pipedrive) with the qualification score, raw responses, and routing decision attached as fields your team can filter and report on.
Qualified leads can book a call directly from the confirmation email. The agent checks real-time availability and holds the slot, no back-and-forth scheduling.
Leads that don't qualify get a personalised response that doesn't burn the relationship. Leads that aren't ready get added to a nurture sequence rather than disappearing into a spreadsheet.
From first contact to routed outcome, the full sequence.
Lead submits form or contacts via chat
The intake captures name, company, role, and enough context to begin qualification. The conversation is natural, not a form with 15 required fields.
Qualification conversation with AI
The agent asks clarifying questions to fill gaps in the qualification criteria. Budget, decision authority, timeline, and current solution are confirmed or inferred.
Score against ICP criteria
The completed intake scores against your defined criteria. Each criterion contributes a weighted score. The final score places the lead in one of three buckets: qualified, nurture, or out-of-scope.
Route to appropriate queue
Qualified leads go to your SDR queue with the full score breakdown attached. Nurture leads enter your email sequence. Out-of-scope leads receive a rejection email within minutes.
Booking or SDR alert for qualified leads
Qualified leads either self-book a call from a calendar link in the confirmation email, or trigger a Slack alert to the SDR assigned to that lead segment.
The right fit is a business with meaningful inbound lead volume and a clear definition of what a good lead looks like.
Your SDRs are spending time on leads that will never close. An AI qualification layer means every lead that reaches a human has already confirmed budget, authority, and need.
Not every trial signup is worth an SDR call. The AI qualifies on company size, role, and in-app behavior and routes only the ICP fits to a human for outreach.
You get enquiries from companies that want a $500 website when your minimum is $20,000. The qualification agent filters by budget and project scope before anyone picks up the phone.
High-volume markets where every lead requires a quick initial qualification call. The AI handles the first pass so your agents call only the leads that are genuinely ready.
We’d rather tell you now than have you invest in something that doesn’t return value.
Fewer than 30 inbound leads per month
At that volume, an SDR can handle qualification manually without much overhead. The build cost and maintenance don't return value until volume justifies the automation.
B2C consumer purchases
Consumer purchase qualification works differently from B2B: different signals, different friction tolerance, and usually different systems. This build is designed for B2B qualification logic.
Tell us your monthly lead volume, how you define a qualified lead, and which CRM you use. We’ll reply within one business day with a rough scope and price range.